Month 2: Co-founder add value

Welcome Milan 🦾

Hi there 👋 ,

Welcome back to my monthly newsletter! If you're new here, let me catch you up. Two months ago, I started a new entrepreneurial venture aimed at improving B2B website sales performance. I started to size up the problem by meeting my 20 first stakeholders, read my first post “Month 1: Problem sizing”.

---

In this month's update, I have some exciting news to share…

• I’ve teamed up with Dr. Milan Stankovic. Milan started right away working on this big topic and we can say today that Milan will be joining me as a co-founder. I met Milan while he was working on Blindnet, and we have consistently kept in touch with updates…

  

  It’s been 3 weeks since we started working together, and I couldn't have asked for a better match for both myself and the company. Milan is not only a great personal match (background, personal network, foody, travel, and shared DNA), but he also has the necessary experience and expertise to make this company successful. With his track at Hypsos and Blindnet, including an exit with SEPAGE to Travelsoft, Milan has in hands the right combination of technical and product knowledge merging data, privacy, and investor networks... So welcome Milan, and let’s tackle this together.

• Back to the problem. We settle:

  The massive traffic on B2B SMBs websites is unqualified and unusable by the sales team, and as a result, is not converted into deals or clients.

  

• Now, the solution. We won’t tell you the magic for now. But we are currently working on the next value prop...

  • → B2B Website audience leads qualification tool.

    • Company name traffic & interest scoring

    • Company behavior analysis

    • Listing of likely prospects and cluster prospects for the sales team

    • Smart recommendations for the contents team

Asks:

1. Market researches interviews - understand the selling behavior via B2B website

   • We target Sales B2B buyers & sellers from the real world. It has been easy for me to connect with the tech ecosystem to record my first 20 market researches. Time for us, to understand sales behaviors via the website with SMB companies. 🤜🏼 CTA→ Share intros to contact.ludogranger@gmail.com

2. Value prop testing

   • We will also be carefully selecting a sample of sales websites to test our MVP value proposition. 🤜🏼 CTA→ Comments below website we should have in the loop for the testing ;)

---

Note: Many thanks for your engagement so far. It has been crazy to see how many reacts and co-founders’ intros I received from the 1st substack with a so close community. Thank you to Philippe, our first promoter, for even becoming our first paid subscriber. ⚡️ This substack is an actual business accelerator for us.

All the best,