Month 3: start building our "deep tech" mvp
Have you met leadbay ? 🤖
Hi there 👋 ,
Welcome back to my monthly newsletter! If you're new here, let me catch you up. Three months ago, I started a new entrepreneurial venture aimed at improving B2B sales performance. I started to size up the problem by meeting my 20 first stakeholders “Month 1: Problem sizing”, met my co-founder Dr. Milan stankovic “Month 2: Co-founder add-value”, and know building the mvp (minimum viable product) with the current 100 B2B Sales subscribed in this letter.
First, I am super happy to introduce you to “Leadbay”. Leadbay smartly provides the sales team with the right lead at the right time. By connecting CRM data, website traffic, and your ideal customer profile, it supports sales in converting the 98% of B2B sales calls that currently fail. Leadbay acts as a sales performance tool within the pre-funnel sales space.
Based on conducting numerous market researches and drawing upon my experience as a VC deals closer, we settled that if those 98% sales calls were failing - it was - in most of the case, due to a bad timing. Simply not connecting with the right lead at the right time. Timing is key to successfully close a deal.
From a product standpoint, this implies that we need to develop a tool that will provide sales teams with qualified leads. 'Qualified' refers to leads that align with your target customer profile and utilize your current sales database (CRM), while also gathering events signals, particularly from website visitors base. By integrating these three components, you will be able to...
Build your own lead machine
Discover lookalike companies (if you signed last week with AirFrance, let’s connect NOW with Lufthansa, Ryanair and British airways)
Build your lead scoring with intelligence (set your own criteria, follow AI suggestions)
👉🏼 Time for you to check leadbay out !
Now… my Ask for you:
Meet sales.
I'll still conduct hundreds of market research studies with sales teams in SMBs during the summer. My goal is to understand everything that happens in their daily job, in order to create the perfect platform for them to engage with every day: Leadbay.
Sales in SMBs (not tech)
Sales in SMBs in the US, UK, Germany
Branding agency.
We believe branding is key. Please reco the best branding agencies for us to build a product sales people will love !
See you end of June with a picture of the team 👋🏻
Join the move, 👊🏼
Ludo,