Month 4: Hot momentum for leadbay
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Hi there 👋 ,
Welcome back to my monthly newsletter! If you're new here, let me catch you up. Four months ago, I started a new entrepreneurial venture aimed at improving B2B sales performance. I started to size up the problem by meeting my 20 first stakeholders “Month 1: Problem sizing”, met my co-founder Dr. Milan stankovic “Month 2: Co-founder add-value”, built mvp (minimum viable product) with 200 B2B sales “Month 3: “start building our "deep tech" mvp”… and now confirming hot momentum talking with sales EURO-US leaders.
As a reminder, Leadbay platform supplies B2B sales with AI-powered qualified leads. We give sales the right lead at the right time for closing.
First, let me introduce 2 new members in the team. (We are already 4 👨🏼🎤🧑🏼🎤🕺🏼🙋🏼♂️)
Tristan, as Senior Front-End dev. Tristan brings valuable experience from the B2C product space. His expertise in building B2C front-end UX/UI aligns perfectly with our goal of bringing B2C efficiency to the B2B sales space.
Amaury, as Junior Back-End dev. Amaury is this young and super community-led tech we were looking for. He knows how to sort out any situations by being results driven.
Now momentum.
When we started LeadBay with Milan, we had initial feelings, but meeting sales leaders, reps, and RevTech investors from the US/EURO solidified our conviction.
Time is hard, so founders are focusing on unit economics.
In Q2.23 we witnessed an uncertain time for SMBs & Startups founders. The market is getting robust, companies are tightening their costs, and for those relying on external capital to finance their ops (or growth), time is tough. Consequently, founders shifted their focus to unit economics, striving to fortify their businesses. I had an interesting conversation with Christophe Louvion, former CTO at Patient Pop USA. I was pitching LeadBay to Christophe, and he answered right away to me:
“It’s exactly how we won the war with PatientPop. We developed our own sales intelligence tool that was sharing better qualified B2B mid-market leads to our sales.”
More qualified leads increased our LTV (LifeTime Value)
and intelligence lowered our CAC (Customer Acquisition Cost)
Mid-market companies were investing on growth by adding sales in the loop, using “PLG” (another buzz word for Product-Led-Growth). However, when these companies reached their addressable market, they hit a plateau. NEW CUSTOMERS = CHURN CUSTOMERS. Leads at the entry were not sufficiently qualified for the product, making it challenging to retain customers who were leaving the platform.
AI breathes life into data.
Another buzz word “AI”. What AI makes possible is (huge funding 🤣) but not only. AI allows tech teams to build model on live-data and give them some intelligence.
Sales space is not sexy at all ! We receive overwhelming calls, emails, and texts every days. On the other hand, sales teams use methods to increase their quantity reaching out to hundreds of leads per week, to convert only 2%. And I am sure sales are depressed by getting 98% NO.
Our technology LeadBay-AI is creating its own live lead supply database with its own predictive algorithm to supply B2B sales with qualified leads. When you have EVENTS = you have MOMENTUM = you have CLOSING.
Now, my Ask for you: 👊🏼
Talents.
Chief of Staff, September
Growth, September
Meet sales.
I'll still conduct hundreds of market research studies with sales teams in SMBs during the summer. My goal is to understand everything that happens in their daily job, in order to create the perfect platform for them to engage with every day: Leadbay.
Sales in SMBs (not tech)
Sales in SMBs in the US, UK, Germany
Join the move, 👊🏼
Ludo from leadbay 🔥🔥🔥